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Ceres Spring Water 'WIN A BAR FRIDGE' campaign.

Ceres Spring Water 'WIN A BAR FRIDGE' campaign.

Ceres has launched an in-store water competition where consumers buy water and enter to stand a chance to win a bar fridge.

Campaign Mechanics

The consumer mechanic has been communicated as follows:

 ‘Buy any 2 x Ceres 500ml Still or Sparkling Spring Water and stand a chance to win a Bar Fridge’

1. Purchase any 2 x Ceres 500ml Still or Sparkling Spring Water
2. Write your details on the back of your till slip
3. Place your till slip in the Entry Box in-store

The following POS elements rolled out in-store to support the campaign.

Posters:

Wobblers:

Entry Box:

Base Wrap:

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