As the coronavirus (COVID-19) continues to spread throughout the world, at Ceres we are taking proactive steps grounded in science to protect the safety of our products, our employees, their families and support our communities around the country. As one of the country’s largest manufacturers of food and beverages, we are considered a provider of essential goods. We will thus maintain our production capacity during the 21-day lockdown period as prescribed by Government.
Ceres has launched an in-store water competition where consumers buy water and enter to stand a chance to win a bar fridge.
The consumer mechanic has been communicated as follows:
‘Buy any 2 x Ceres 500ml Still or Sparkling Spring Water and stand a chance to win a Bar Fridge’
1. Purchase any 2 x Ceres 500ml Still or Sparkling Spring Water
2. Write your details on the back of your till slip
3. Place your till slip in the Entry Box in-store
The following POS elements rolled out in-store to support the campaign.