Ceres has launched an in-store water competition where consumers buy water and enter to stand a chance to win a bar fridge.
The consumer mechanic has been communicated as follows:
‘Buy any 2 x Ceres 500ml Still or Sparkling Spring Water and stand a chance to win a Bar Fridge’
1. Purchase any 2 x Ceres 500ml Still or Sparkling Spring Water
2. Write your details on the back of your till slip
3. Place your till slip in the Entry Box in-store
The following POS elements rolled out in-store to support the campaign.