ADSA is the professional organisation for Registered Dietitians in South Africa. They represent, develop and promote the continued growth of the dietetic profession in
South Africa, contributing towards achieving optimal nutrition for all South Africans.
Toni Hendersen was identified as a key ambassador, who spoke about the Ceres brand and their recently launched product at the ADSA Powerful Peads conference in Johannesburg on the 6th of June 2018.
The talk hosted dieticians, who were informed about the Ceres Fruit and Water Swirl product, with the purpose of encouraging health professionals to actively recommend
the product to moms as the healthier alternative to traditional fruit juice and thereby creating awareness for the brand.
The following topics were discussed at the event:
- The name and description of the product
- The role and use of the product
- The product mechanism and indications
- What makes the product unique?
The event was a great success with the full attendance of 90+ dietitians. They were interested, keen and involved through each presentation.
The Ceres Fruit & Water Swirl presentation at the ADSA event went incredibly well. The dietitians were welcomed at the door by the team which made them anticipate the presentation. They seemed excited about the product and impressed with how the brand was offering healthier options for all ages.
There were inquiries on Kosher and Halaal friendly options on the product (Brand to advise on icons to be placed on the packaging).
The gifts were also well-received and the information shared with the audience was appreciated by all.