As the coronavirus (COVID-19) continues to spread throughout the world, at Ceres we are taking proactive steps grounded in science to protect the safety of our products, our employees, their families and support our communities around the country. As one of the country’s largest manufacturers of food and beverages, we are considered a provider of essential goods. We will thus maintain our production capacity during the 21-day lockdown period as prescribed by Government.
We partnered with a total of 30 ADSA registered dietitians to build further awareness and promote product trial amongst their clientele.
Dietitians across the Gauteng province shared informative leaflets as well as samples of the newly launched Ceres Fruit & Water Swirl with their clients.
97% of dieticians said they would recommend the product and 90% believed that mom's would be more inclined to purchase Ceres of other fruit juices due the convenience of it being a pre-diluted juice with less sugar.
Overall the dietitians responded positively and enthusiastically to the information shared and were keen to try the new Ceres Fruit & Water Swirl product as well as their clients. The dietitians also participated in informing their clients about the benefits of the Ceres Fruit & Water Swirl product, especially for families with young children.