À medida que o Coronavírus (COVID-19) continua a se espalhar pelo Mundo, na Ceres estamos a adoptar medidas proactivas baseadas na ciência para proteger a segurança dos nossos produtos, funcionários, famílias e apoiar as nossas comunidades em todo o País. Como um dos maiores fabricantes de alimentos e bebidas da África do Sul, somos considerados um fornecedor de bens essenciais. Assim, manteremos a nossa capacidade de produção e rede de distribuição globalmente, durante o período de bloqueio conforme prescrito pelo governo Sul-Africano. Continuaremos a trabalhar para que possa continuar a desfrutar dos seus sumos Ceres favoritos durante este período desafiador. Por favor, mantenha-se seguro.
In Mozambique, “Tá Doce” is used to refer to something that is cool / positive / is going well. Its literal translation is “is sweet”, as in, the delicious taste of Ceres. We linked the good vibes of this expression with Ceres juices, celebrating all its traits - deliciousness, freshness, 100% fruit, wellness and health - in a very local and Mozambican way.
This concept was the umbrella for all Ceres-related Summer activities.
Campaign Duration: November - December 2019
4 retail stores were activated in Mozambique during the summer campaign, namely:
Ceres sponsored 3 social events;
Maputo Fashion Week took place between 04 and 08 December, in Maputo.
The Ceres Fashion Challenge took place on 07 December and 10 young designers were invited to create a fashion set that was inspired by Ceres and Summer. The winner was Uzuri Creations, who won 50.000 MT – delivered symbolically with a giant cheque by Mr. Thushen Govender.
We Love Summer
We Love Summer is an electronic music festival that takes place in a beautiful garden in the outskirts of Maputo. This edition featured the international group Goldfish. The event took place on 21st December, in Maputo.
SANDSATION is an electronic music festival that takes place on a beach near the city of Maputo. This edition featured the international DJs Yves V (from Tomorrowland), B Jones, Evokings and Fractall. The event took place on 01 and 02 February, in Catembe.
Radio Spots on SuperFM were booked where the Ceres TaDoce Jingle was aired and the information on retail activations dates and times was communicated.
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