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Ceres Summer Blast

Ceres Summer Blast

The campaign ran from 25 October 2018 to the 15th of December 2018.

Grand prize: 1 x trip for 2 to Mauritius for seven days all inclusive – entry mechanism through WhatsApp.

Consolation prize: 2 x weekends at the Polana Hotel – entry mechanism through WhatsApp.

Four different mechanics were initiated in the campaign to drive sales, brand awareness and exposure, and consumer interaction with the brand.

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