As the coronavirus (COVID-19) continues to spread throughout the world, at Ceres we are taking proactive steps grounded in science to protect the safety of our products, our employees, their families and support our communities around the country. As one of South Africa’s largest manufacturers of food and beverages, we are considered a provider of essential goods. We will thus maintain our production capacity & distribution network globally, during the lockdown period as prescribed by the South African Government. We will continue to work hard so that you continue to enjoy your favourite Ceres Juices during this challenging period. Please keep safe.
The campaign ran from 25 October 2018 to the 15th of December 2018.
Grand prize: 1 x trip for 2 to Mauritius for seven days all inclusive – entry mechanism through WhatsApp.
Consolation prize: 2 x weekends at the Polana Hotel – entry mechanism through WhatsApp.
Four different mechanics were initiated in the campaign to drive sales, brand awareness and exposure, and consumer interaction with the brand.